We have been looking around at radio stations around the country and, frankly, we are sad. We are full-blown, Sarah-McLachlan-In-A-Puppy-Mill sad. Why are there so many bad logos in radio nowadays?!
Logo creation is often forgotten about in the preparation for a new station, and often thrown on the back-burner for existing stations who have enough on their plate to worry about their logo, leaving it up to the web guy to come up with something on the fly. No disrespect to the web guy.
Your station is a brand, and you want your brand’s logo everywhere. From billboards to bumper stickers, banners and more. Your logo should reflect your format, your demographic, and your market. It shouldn’t feature a long positioning statement in Times New Roman font (we’ve seen it).
That’s why Hit The Post has teamed up with some great designers to offer Logo Design as part of our repetio…repet…repit… array of services. (Spelling is not one of them). Let us work with you to get an idea of what you’re looking for in a logo, and we’ll send it over to our designers. Then, in a matter of days, we’ll have a bunch of designs available for you to choose from. Love them or lose them, make tweaks, and finally decide on the perfect design!
Simple as that! It’s all part of our mantra of making your station look as good as it sounds. Drop us a line and lets get started building your station into a brand!